Selling Clothes on Amazon, Expert Tips for Success

Clothing Types You Can Sell on Amazon

There’s a diverse range of clothing types you can sell on Amazon. This includes adult and children’s clothing, accessories, and even costumes. By considering these categories, you can better determine which apparel suits your online store.

A popular choice among sellers is wearable clothing items and accessories. This category covers a wide spectrum of options:

• Socks
• Hats
• Scarfs
• Earmuffs
• Gloves
• Belts
• Ties

Beyond everyday clothing, you can also explore the adult and children’s costumes and accessories market. These might include items like masks, ear coverings, and outfits for special occasions. Halloween, for instance, presents an excellent opportunity to tap into this niche.

Another great option to consider is baby apparel. You can offer baby clothes such as onesies, sleepers, and bibs. As parents are always on the lookout for quality clothing for their little ones, this category has the potential to generate a loyal customer base.

Sports activewear is another promising category within the online clothing market. As fitness and wellness remain top priorities for many people, providing activewear can cater to their needs. Some examples of sports activewear include:

• Yoga pants
• Running socks
• Sports uniforms

Each clothing type presents its unique set of opportunities on the Amazon platform. By understanding the various options available, you can better position your online store to cater to a specific target audience and increase your potential for success.

Create an Amazon Shop for Your Clothes

To establish a successful clothing store on Amazon, follow these key steps diligently. Begin by visiting the Amazon Seller Central website and choosing between the professional or individual plans for registration. Remember that the professional plan offers additional features, such as advertising, for a monthly fee of $39.99.

Next, verify your brand with Amazon’s Brand Registry to safeguard your intellectual property and maintain your brand reputation. This process involves providing specific documents to Amazon for inspection. You can find more information about registering your brand on their website.

Once registered, invest time and effort in setting up detailed and eye-catching product listings. The listing should include an accurate product identifier, such as GTIN, UPC, ISBN, or EAN. If you don’t have a UPC, consider obtaining one directly from GS1 or requesting an exemption from Amazon.

Design your storefront carefully, as it should reflect your brand identity and resonate with your target customers. Showcase your clothing items professionally by using high-quality images for Amazon and engaging descriptions.

Finally, consider embracing Amazon’s fulfillment options, such as Fulfillment By Amazon (FBA). By utilizing FBA, you can leverage Amazon’s top-notch shipping and customer support, leading to increased sales and growth for your clothing business.

Keep track of your progress and make data-driven decisions by frequently analyzing performance metrics and customer feedback on your Seller Central dashboard. Adjust your strategies accordingly to maximize sales and customer satisfaction.

Clothes Category is not Gated on Amazon

Amazon allows selling clothing items if they are not from brands gated to sell. You can apply to sell them on Amazon Seller Central if it is gated.

Listing Your Clothing on Amazon

When listing your clothing on Amazon, it’s essential to have quality videos and images and craft product descriptions that accurately represent your apparel. Follow these guidelines for a better chance at success when selling clothes on Amazon.

Quality Video and Images for Amazon

Focus on high-quality images and video content to make your product stand out. Both these visuals compel shoppers to explore your products further.

• Product Images: Use 5-7 high-quality images for each clothing item. These images should showcase the item from various angles, highlighting the fabric texture, features, and style elements.
• Video: Including a short video can help customers visualize how the apparel will look on them. Capture different angles, show how the clothing moves, and highlight special features or unique aspects.
• Arts and Accessories: If your clothing comes with complementary accessories, include them in the product images and video. Demonstrating how these accessories complement the garments can entice buyers to choose your products over others.

Crafting Product Descriptions

An impactful product description will help potential buyers understand the benefits and features of your apparel items. Here are some essential aspects to consider when crafting product descriptions:

1. Product Identifiers: Start by highlighting the product type and category, whether it’s outerwear, tops, bottoms, or accessories. List essential details like sizes, colors, and materials.
2. Features and Benefits: Describe what sets your apparel apart from the competition. Mention exclusive design elements, unique fabric choices, or advanced technology such as moisture-wicking properties and UV protection.
3. Sizing Information: Provide clear sizing guidelines, including any size charts or specific measurements relevant to the item. This helps buyers find the right fit and minimizes returns.
4. Care Instructions: It’s crucial to explain how to properly care for your garments, including any washing and drying instructions.

Remember, a well-structured product detail page will help you reach more potential buyers and increase your chances of success when selling clothes on Amazon.

Amazon Apparel Category Fees

When selling clothes on Amazon, there are two primary fee types you need to be aware of: the account plan fees and the referral fees. Fees for the Amazon Individual Plan are $0.99 per item sold, while the Professional Plan costs $39.99 per month regardless of the number of units sold.

In addition to these account-based fees, you’ll also encounter referral fees. Referral fees vary by product category and are charged for each item sold. For the clothing category, referral fees are higher than most other categories. Most referral fees for apparel range between 8% and 15%.

Considering the fees for selling clothes on Amazon is essential, as they directly impact your profit. Despite the higher fees for apparel, it’s worth noting that the clothing niche can offer a rewarding business opportunity. For example, Amazon sellers in the U.S. witnessed an estimated 15% growth in apparel and footwear sales in 2020, reaching more than $41 billion.

In conclusion, understanding the fees associated with the Amazon apparel category will help you determine the costs of selling clothes on this platform. While the fees may be higher than other product categories, the potential for lucrative sales makes it an attractive option for many sellers.

Brand Registry and A+ Content

Enrolling in the Amazon Brand Registry can significantly benefit your business if you’re a brand owner selling clothing on Amazon. The Brand Registry protects your intellectual property and helps you manage your product listings more effectively.

Amazon’s A+ Content feature is a built-in tool designed to help you improve your product listings by adding rich content highlighting your brand’s unique story. This lets you showcase your clothing line with high-quality images, detailed product descriptions, and videos.

To enroll in the Brand Registry, you must meet certain requirements, such as active trademark registration, providing information about your brand, and demonstrating trademark ownership. Once enrolled, you can access valuable tools like predictive IP protections and features for managing and monitoring your listings.

A+ Content helps you connect with customers, increase conversion rates, and drive long-term brand loyalty. Consider including multimedia formats like videos, 360° images, comparison charts, and sizing guides to enhance your product pages. Below are some key aspects to consider when designing your A+ Content:

• Product Information: Clearly outline your clothing items’ unique features, benefits, and specifications.
• Visual Appeal: Use high-quality images to display your clothing products from different angles and settings.
• Brand Story: Showcase the inspiration and vision behind your clothing line to establish a unique brand identity.

Investing in the Amazon Brand Registry and A+ Content will significantly improve your store’s performance, attract more customers, and help you maintain control over your brand’s online presence. Always stay up-to-date with Amazon’s guidelines to ensure your brand maintains a strong presence in the competitive online marketplace.

Optimizing Your List for Search

Handy Keyword Selection Tips

To optimize your clothing listings on Amazon, select the right keywords. Amazon’s data scientists work continually to improve the search algorithm so that customers find relevant products. Consider including these tips in your keyword selection process:

• Research popular search terms related to your clothing items
• Use tools like Google Trends to identify trending keywords
• Include specifics like size, color, or style in your selected keywords

Significance of Search Terms

Using search terms effectively is crucial for clothing sellers on Amazon. Properly selected search terms improve your product’s visibility to potential buyers. By understanding the importance of search terms, you can adapt your listings and increase sales. Here’s what you should know:

1. Relevance: Ensure your chosen search terms directly relate to your products.
2. Fit: Including fit information (e.g., slim, regular, loose) is paramount when selling clothes, as it affects buyer preferences.
3. Keyword placement: Place relevant keywords in your product title, bullets, and description to optimize your listing.
4. Balance: Avoid keyword stuffing, which may hurt your search rankings in the long run. Try to maintain a natural flow in your text.

With proper keyword selection and search term utilization, your clothing listings on Amazon will become more visible to buyers, ultimately increasing your chances of sales and long-term success.

Marketing Your Amazon Clothing Business

Boosting the visibility of your Amazon clothing business begins with optimizing your product listings. Using relevant keywords helps potential customers find your items easier when searching online. Start by researching the most popular search terms for your products and integrate them into your titles, descriptions, and features.

Focus on enhancing your product’s presentation by uploading high-quality images with white backgrounds. Highlight important features and benefits with bold text that stands out. A crystal-clear message will increase your conversion rates.

Expect some fees when selling on Amazon that will impact your profits. Understanding these fees from the start allows you to set reasonable prices, ensuring a profitable business. Track your sales and performance on your Seller Central account to make continuous improvements.

Leverage Amazon’s advertising options to further propel your brand. Become eligible for the Brand Registry and A+ content. It will elevate your brand’s credibility, making a page more appealing to potential buyers. Additionally, manage your inventory strategically to ensure customer satisfaction and avoid stock shortages.

Consider exploring retail arbitrage for additional sales opportunities. Source high-quality clothes from established suppliers at lower costs, then sell them through your Amazon storefront.

When driving traffic to your Amazon clothing business, engaging with potential customers through social media and other online platforms significantly boosts visibility. Create attractive and shareable content to generate curiosity, encouraging people to visit your Amazon store.

Implementing these strategies ensures better visibility, increasing sales, and a successful clothing business on Amazon.