What are the Image Requirements on Amazon? (Ultimate Guide)

Product Image for Amazon

Don’t let your main product thumbnail break your conversions!

With our ultimate guide, you can make sure that you meet the right image requirements on Amazon.

Also, I teach you to choose the right product image size for Amazon in all your listings.

While it might not seem important, the size, ratio, and dimensions of your Amazon images greatly impact your sales.

Follow our tips, and you are guaranteed to get your size and ratio right every time you are selling on Amazon.

In today’s post, I will show you exactly how to make your product images look perfect.

I know many say that size doesn’t matter, but when it comes to selling your product on Amazon, it really does.

Believe me, image optimization is not the part when you want to start cutting corners.

I understand that it can be confusing and time-consuming to keep all the image requirements in mind.

That is why I created this guide for you, where you can find all the information in one place.

In this in-depth guide you’ll learn about:

  • Image Requirements on Amazon
  • How to Design Product Images 
  • How to Edit Amazon Product Images 
  • Amazon Image Policy

We at MarketGap want to ensure that you’re getting foolproof and tested ways for optimizing your product images in this guide. Here, you won’t only get the same information that you would from the Amazon support page. We’ve created this guide for you after analyzing hundreds of thousands of Amazon product images and finding the best dimensions for you to use.

So whether you are a total beginner or a seasoned pro, you will find tips in this guide that will take your selling to the next level.

So if you want to:

  • create perfect sized product images 
  • see examples of how to resize an image for Amazon
  • learn all about aspect ratios 
  • understand Amazon’s image policy better 
  • see examples of the best Amazon product images

…then you are in the right place.

Let’s get started, and help you make those sales!

Chapter 1: Image Requirements on Amazon

In this first chapter, I’ll help you understand the basics of image requirements on amazon.

If you’re a beginner, and unsure where to start, you will love this chapter.

Later, we will dig deeper into how to make product images, and I’ll show you examples of best practices, besides the many other things we’ll cover.

But for now, let’s start with the fundamentals.

What size should product images be?

The best product image size for amazon is 2000×2000 pixels, which is an aspect ratio of 1:1.

With these optimized dimensions, Amazon allows for maximum zoom.

Even if you can’t make this exact size, you should adhere to the following rules:

JPEG, TIFF, PNG, GIF
  • The minimum and maximum Amazon image dimensions for the longest side are between 500 pixels  – 10,000 pixels.
  • It is recommended to use dimensions that are larger than 1000 pixels on one side
  • Image zoom abilities start when the image is at least 1000 pixels on the longest side, and 500 pixels on the shortest. 
  • The maximum file size is 10MB per image
  • You can use multiple formats: JPEG, TIFF, PNG, GIF, but JPEG is the most recommended format
  • Crop your photo well to maximize product size, and limit the white space 
The maximum file size is 10MB

What are Amazon product image requirements? (2022)

Now let’s go deeper into the technical side of Amazon image requirements in 2022.

Every detail page in the Amazon store requires at least one product image, and they recommend providing six images and one video.

The first image on the product detail page is called the “MAIN” image, and this is what’s shown to customers in search.

The MAIN image must only show the product you are selling on a white background, and the product needs to fill the image frame.

The additional images can show the product in use or in its environment. Try to use different angles and features.

Site standards for all product images:

  • The images must accurately represent the product for sale. 
  • Your images need to match the title of your product.
  • Your product must fill 85% of the image or more.
  • The optimal zoom experience for detail pages requires files to be 1600px or larger on the longest side. Zoom has been shown to help enhance sales.
  • Your image must be in-focus and professionally lit. It cannot be blurry, or pixelated. 
  • No nudity or sexually suggestive images are allowed. Kids, baby leotards, underwear, and swimwear must not be shown on a human model. 
  • Don’t include any Amazon logos, badges, or trademarks on your images. This applies to all Amazon products, such as Alexa, Prime, or Amazon Smile.

Site standards for main product images:

  • As I mentioned before, MAIN images need to have a pure white background, but try to minimize the white space. – RGB color values of 255, 255, 255.
Pure white background and minimum white space on MAIN image
  • You need to use professional photographs of the actual product. Graphics and illustrations won’t be accepted. Refrain from using any accessories or props that might be confusing for customers. 
  • Do not include text, logos, borders, color blocks, watermarks, or other graphics on your MAIN image.
Do not include text, logos, borders, color blocks, watermarks, or other graphics on the MAIN image
  • Only use one view of a single product for your MAIN image, and make sure it is of the entire product. 
  • Images need to be outside of their packaging. 
  • If you are using a person to showcase your product, the model must be standing. No sitting, kneeling or lying down. 
  • MAIN images for Women’s and Men’s clothing must show the product on a human model or lying flat on a surface. Invisible mannequins are acceptable as long as the product is not obscured.
Clothing MAIN image examples
  • MAIN images must not show Kids & Baby clothing on a human model. They must be shown lying flat on a surface or using an invisible mannequin as long as the entire product remains visible.
  • MAIN images of shoes must show a single shoe, facing left at a 45-degree angle.
Single shoe, facing left at a 45-degree angle

You can read the official Amazon product image requirements 2022 here. To find a list of product category-specific image standards, head to the Product page style guides.

What is the best aspect ratio for Amazon photos?

Since I promised to start at the basics, let’s first cover what is an aspect ratio. It is two numbers divided by a colon that refers to the proportional relationship of the width of an image to its height. The first number is the width of the image, and the second is the height. 

The optimal image aspect ratio can help ensure that your Amazon product image is framed optimally. This will influence how your product will look in the thumbnails. 

The widest image ratio that you can use for Amazon is 5:1, but as mentioned earlier, a 1:1 ratio is your best choice, if available. 

Amazon listing image Guideline

So we already covered that you can use up to six images for each of your listings, and you now know the Amazon image requirements for your main and secondary images.

Now, let me show you the three ways you can upload a photo for your listing on Amazon.

  1. Sell on Amazon: Upload your image through the Sell on Amazon page in the Photos section. All sellers are allowed to do this. 
  2. Seller Central: Ass a Product tool in Seller Central. You can use the “Add Product” tool to do this. To add additional photos of an item for a specific listing, on the Offer tab, go to the Photos of your item section.
  3. Listings Loader tool: Only Professional sellers have access to the Listings Loader tool. You can find out more about how to use this tool here.

For the official guidelines, head over to the Listing Photos page in Seller Central.

Before, submitting your image files here is a summary of what you need to look out for:

Photo Requirement List Single Items Book Loader Feeds 
Accepted File Types JPEG (.jpg) and GIF (.gif) JPEG (.jpg) and GIF (.gif) 
Maximum File Size 10MB 10MB 
Image Resolution 72 pixels per inch 72 pixels per inch 
Minimum Dimensions* 200 x 200 pixelsOne side must be at least 200 pixels but the other may be less
Maximum Dimensions* 2000 x 2000 pixels10,000 x 10,000 pixels
Maximum Dimension Ratio* 5 to 1 (2:1 or 1:1 preferred)5 to 1 (2:1 or 1:1 preferred)
Amazon listing image Guideline

Chapter 2: Design Product Image

In this chapter, I will walk you through how to make Amazon product images that stand out.

I’ll also you some examples of the best Amazon product images.

If you are not sure where to get the photos for your listings, or you just want to see examples of best practices, this section will come in handy.

How to make product images?

You need to make sure that your images are high resolution, and sharp.

Not only because of Amazon’s product image requirements but because you have to stand out amongst all the other sellers.

A blurry photo made with your phone won’t cut it.

Make sure to use professional lighting, a good camera, and a high resolution.

Main Image

Your main image is the most important. This is what will lure people to your listing. Make sure that this meets all the requirements. Take the picture over a white background, and make sure that the product is at least 85% of the image.

However, you should make the most of the space you get from Amazon.

Use the other 5 images as well to show your product from different angles, in various scenarios.

In these images, you can even use graphics if you want to.

The most important thing when you are trying to stand out from your competition is to create unique, engaging, and high-quality images.

Best amazon product images

Here are a few examples of the perfect main product shots.

As long as you are being true to the product, and not trying to deceive while keeping to high standards, you shouldn’t have a problem.

Bad examples

Bad main image example

Chapter 3: Amazon Product Image Editing

In this third chapter, I’ll show you how to resize images for Amazon.

You will also get an Amazon product image template to make your life easier.

This is the chapter for you if you want to learn more about the practical side of things.

How do I resize an image for Amazon?

You have all the dimensions now, but the image you took is not the right size.

What can you do?

You have a couple of options.

First of all, make sure that you start from a larger size.

With each editing and saving, your image quality can worsen.

If you have Photoshop, you can head over to the program, and crop the image there.

And if you need a free solution, you can use Pixlr.

pixlr.com

Here is a quick recap on the recommended Amazon product image dimensions:

Photo Requirement List Single Items Book Loader Feeds 
Minimum Dimensions* 200 x 200 pixelsOne side must be at least 200 pixels but the other may be less
Maximum Dimensions* 2000 x 2000 pixels10,000 x 10,000 pixels
Maximum Dimension Ratio* 5 to 1 (2:1 or 1:1 preferred)5 to 1 (2:1 or 1:1 preferred)
Amazon Product Image Dimensions

Amazon product image template

Canva has an Amazon product image template, where you can even find inspiration for your images.

Canva – product image templates

However, this is set to 1080×1080 pixels.

So why the aspect ratio of 1:1 is correct, the size could be bigger, 2000×2000 pixels.

Luckily, you can create custom sizes on Canva as well.

So just create a custom size of 2000×2000 pixels, upload your image, and position it into the white square provided.

Chapter 4: Amazon Image Policy

In this last chapter, I want to go through some frequently asked questions.

If you haven’t found the answer to your questions in the first three chapters, then there is a high chance you will find it here.

Amazon’s image policy is very important for sellers.

Now, let’s see those questions.

Can I put my logo on Amazon pictures?

You must not put any text, logos, or graphics on your main image.

You must not put any text, logos, or graphics on your main image

But you could put it on your secondary images.

You can put text, logos, or graphics on your secondary images

However, you also have the option to upload the logo on your listing in Sellers Central. From ‘Settings’ select the ‘Your Info & Policies’ link. On the ‘Your Information & Policies’ page, click ‘Profile’. Locate the ‘Seller Logo’ section, and click the upload button.

Make sure that your logo image size is 120 by 30 pixels, and the file size is a maximum of 2MB.

Can I use Google images for Amazon listing?

No, this will not be allowed.

I recommend using your own photos for your listings.

This is the most foolproof way to sell.

Can I use Alibaba pictures on Amazon?

Yes, you can use Alibaba pictures on Amazon.

You just have to make sure to ask for permission from your supplier.

While this is allowed, it is not recommended, because of the following reasons:

  1. Some of the Alibaba pictures are low-quality 
  2. They might be copied from other sellers/suppliers
  3. These images won’t necessarily comply with Amazon product image policies.

I would always recommend using unique, original, and professional pictures for your product listings.

Set your standards high, and avoid shortcuts as Amazon is an extremely competitive market. 

Can I use other sellers’ pictures on Amazon?

Technically, yes. When you upload a picture to Amazon, you grant permission for them to use it on their website.

This means that other sellers can use it as well for the same product.

However, you can’t use other sellers’ pictures on a different site from Amazon, which is a breach of copyright.

Who owns Amazon images?

Amazon owns the images on its website.

When you upload an image, you grant permission to Amazon to use your images on their site.

Q&A

In case you find anything missing or have any questions? Please leave a comment below.

  1. Reply

    Would you recommend hiring a professional or taking the pictures for yourself?

    1. It depends on your budget, but I highly suggest hiring a professional.
      Buyers make a decision by looking at the images of your product.
      Although if you have the talent, and good quality gear (camera, lighting, background) you may do it yourself of course.

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