Build International Listings on Amazon. The Complete 2023 Guide for Global Success

How to Build International Listings on Amazon?

As e-commerce expands globally, Amazon has developed its “Build International Listings on Amazon” tool to help sellers maximize their potential in various international marketplaces. This functionality enables sellers to efficiently duplicate their offers across Amazon marketplaces in different regions, both in the same area or across the globe. This remarkable tool allows sellers to easily enter new markets and operate their international business more efficiently.

The “Build International Listings” tool provides several benefits for Amazon sellers. One of the main advantages stems from the fact that it automatically replicates offers, streamlines pricing, and adjusts inventory levels across multiple marketplaces. It also simplifies managing listings by allowing sellers to update in one place, reflecting those changes across the desired marketplaces. This user-friendly approach helps sellers save time and maintain consistency across their international offerings.

Sellers should understand the requirements and procedures for setting up international listings to make the most of this powerful tool. This includes determining the source and target marketplaces, defining pricing rules, and ensuring product data accurately reflects each local market’s specifications. By taking these steps, sellers can effectively leverage the “Build International Listings on Amazon” tool to broaden their reach and optimize their sales strategy in the ever-evolving e-commerce landscape.

Understanding Amazon International Listings

Role of International Listings

Amazon International Listings is crucial in expanding your business by connecting your product offers to multiple marketplaces. The Build International Listings on Amazon tool helps you manage offers across these global marketplaces efficiently. By designating a single source store, this tool automates creating and updating offers in one or more target stores.

This eliminates manual price adjustments, as it synchronizes offer prices based on your specified rules and currency exchange rates. Moreover, adding or deleting eligible ASINs in the source store automatically updates the target stores. It also attempts to translate and create product detail pages in target marketplaces.

However, it’s essential to note that Build International Listings does not guarantee the creation of new product details pages, synchronizing offers for used products with condition notes, or removing offers in the target store when they become inactive in the source store.

Exploring Global Market Opportunities

Leveraging the Build International Listings tool allows sellers to tap into global market opportunities, thus broadening their customer base. By automatically creating offers where the same ASINs exist in both source and target stores, sellers can save time and effort, focusing on their core business strategies.

One of the tool’s advantages is its ability to adjust prices periodically to reflect currency conversion fluctuations in target stores’ currencies. These adjustments can occur daily or weekly depending on market conditions, but they won’t show less than 1% changes.

Nevertheless, sellers must ensure their products comply with applicable laws and regulations across all stores, as the tool does not check for compliance.

By understanding Amazon International Listings’ role and utilizing the Build International Listings tool effectively, sellers can enhance their global presence and reach a wider range of customers. This can lead to increased sales, revenue, and growth in the global market.

Setting Up Amazon International Listings

Creating a Seller Central Account

You must create a Seller Central account to start selling internationally on Amazon. This account allows you to manage your listings and sell products on various Amazon marketplaces globally. You can select the appropriate region, such as “North America” or “Europe,” to access the respective marketplaces when signing up. It is essential to provide the required legal and tax information before proceeding to the next step.

Configuring Shipping Settings

After creating your Seller Central account, configure your shipping settings for each marketplace you plan to sell in. This involves setting up shipping rates, speed categories, and shipping methods for each country. It is crucial to consider delivery times, shipping fees, and carrier options to ensure a smooth customer shopping experience. It’s also a good idea to check local regulations, import duties, and taxes to avoid potential issues with cross-border transactions.

Managing Foreign Currency

Lastly, managing foreign currency effectively is crucial for successful international Amazon sales. Keeping track of currency fluctuations and adjusting your product prices accordingly is vital. Amazon offers an Amazon Currency Converter for Sellers (ACCS) service, which allows you to receive payments in your local currency from international sales. However, consider the associated fees and conversion rates when using this service. You can also consider working with a third-party foreign exchange service provider to get better exchange rates and reduce costs.

In summary, setting up Amazon International Listings involves creating a Seller Central account, configuring shipping settings for each marketplace, and efficiently managing foreign currency to maximize your global selling potential.

Listing Products Internationally

When expanding your business on Amazon, the Build International Listings tool simplifies the process of listing products internationally. This section will discuss the essentials, including product research for international markets, creating product listings, and maintaining inventory.

Product Research for International Markets

Before listing products internationally, it’s important to conduct thorough research on market demand, competition, and local regulations that may affect your product offerings. Analyze trends, pricing, and customer preferences in each targeted market. This process will help identify potential challenges and opportunities when entering new markets.

Creating Product Listings

Once you’ve completed your research and ensured that your products comply with the target market’s regulations, create product listings. Here’s a brief outline of the steps involved:

1. Verify that your Amazon seller account meets the requirements, such as a Professional selling account, a European or North American Unified Account, and linked accounts between regions.
2. Confirm that your offers meet specific criteria, like active offers in the source store and compliance with target store laws.
3. Access the Build International Listings tool and start the process by selecting source and target stores.
4. Choose offer creation rules or create a custom list of offers for replication and synchronized pricing adjustments.
5. Define default pricing rules and review your settings before submission.
6. Wait for Amazon to process the connections and receive an email confirmation once complete.

If the same ASIN is unavailable, Amazon may attempt to translate and create product detail pages in targeted stores.

Maintaining Inventory

Regularly monitor and update your inventory levels in each of the target stores. Ensure that your stock aligns with customer demand and preferences in different markets. This strategy will help optimize sales and maintain a strong reputation among international buyers.

Utilize the Build International Listings dashboard and reports to assess the status of your offers and make necessary adjustments, such as updating connections or excluding specific products. Maintain vigilance in inventory management to keep up with global market trends and adapt to changing consumer demands, ensuring the success of your international Amazon listings.

Optimizing International Listings

SEO Strategies for International Markets

To build international listings on Amazon, it’s important to implement effective SEO strategies tailored to each market. Research the target market’s language, popular search terms, and cultural factors influencing consumer behavior. You can then create high-quality product listings with relevant keywords and engaging content, making it easier for potential customers to find your product.

A multilingual approach, including translated product titles and descriptions, ensures that your listings align with the language preferences of each target audience. Additionally, use competitor and market research to understand the nuances of local SEO, allowing you to develop a comprehensive strategy for each market.

International Pricing Strategies

Pricing strategies are vital in maximizing revenue with international listings on Amazon. To remain competitive, consider local currency fluctuations, import taxes, shipping costs, and market conditions before finalizing your pricing structure. It’s important to adapt your prices to reflect these different market dynamics, as this directly impacts your attractiveness to customers.

Creating an effective pricing strategy requires constant market data monitoring, allowing you to react quickly to potential risks or opportunities. Staying updated with competitor pricing strategies and offering discounts or promotions when necessary, can help you attract price-sensitive customers in global markets.

Customer Support and Language Queries

Providing high-quality customer support is essential for maintaining a positive brand image and retaining customers in international markets. Ensure that your customer support team is prepared to handle inquiries in the primary languages of your target markets. Consider hiring multilingual customer support agents, or using translation software to enable efficient communication between your team and your customers.

Additionally, offering comprehensive FAQs and product documentation in multiple languages can help proactively address customers’ concerns and reduce the overall volume of customer support queries. This enhances the customer experience and sets your brand apart from the competition in international markets.

Staying Compliant in International Markets

When expanding your business through Amazon’s Build International Listings, you must comply with international markets ‘ rules and regulations. This section discusses important compliance aspects, including understanding local laws and regulations, handling taxes and duties, and adhering to product standards and certifications.

Understanding Local Laws and Regulations

Before entering a foreign market, familiarize yourself with the country’s regulations regarding trade and retail. Each country may have different rules governing product safety, packaging, labeling, and consumer protection. By researching and complying with these regulations, you can help ensure the smooth operation of your business overseas.

Handling Taxes and Duties

When selling internationally on Amazon, taxes and duties are inevitable. Awareness of a country’s tax requirements is crucial as they can vary significantly across borders. Some fees you might encounter include Value Added Tax (VAT), customs duties, or import fees. Familiarize yourself with local tax laws and collaborate with tax advisors or consultants, if necessary, to navigate the complexities of international tax compliance.

Product Standards and Certifications

Product standards and certifications vary between countries and can affect your products’ eligibility to be sold in different markets. A seller must ensure that your product offerings conform to all applicable global standards and hold necessary certifications. Examples include CE marking for European markets and the Food and Drug Administration (FDA) regulations for products sold in the United States.

By adhering to these guidelines and understanding the complexities of international markets, you can better navigate the challenges of building international listings on Amazon and enhance the potential of your e-commerce business.

Build International Listings on Amazon FAQ

How can I Build International Listings on Amazon?

Build International Listings on Amazon can be done through the Amazon Build International Listings (BIL) tool. This tool enables you to create and manage your product listings across multiple Amazon marketplaces, making it efficient for sellers looking to target specific regions.

What are the requirements for selling on Amazon from a non-US country?

Selling on Amazon from a non-US country requires an Amazon Seller account. Additionally, non-US sellers need to provide:

• Bank account in a country supported by Amazon for receiving payments
• Valid, internationally chargeable credit card
• Tax identification number (specific to your country)
• Phone number

Once these requirements are met, you can register and sell on Amazon.com or any other marketplace.

Which countries are eligible for selling on Amazon Middle East?

Selling on Amazon Middle East covers three leading marketplaces: United Arab Emirates (UAE), Saudi Arabia (KSA), and Egypt. However, Amazon Global Selling allows businesses worldwide to sell in these regions, enabling sellers from various countries to penetrate the Middle Eastern markets.

How do I optimize my listings for Amazon UK?

Optimizing your listings for Amazon UK involves:

1. Adapting language and units of measurement to cater to the UK audience
2. Performing keyword research to identify popular search terms in the UK market
3. Crafting well-written titles, bullet points, and product descriptions utilizing the targeted keywords
4. Providing high-quality product images
5. Managing pricing competitively, keeping the UK market trends in mind

You can create more engaging and effective listings for Amazon UK by addressing these key areas.

Is there an Amazon Seller Central accepted countries list?

There is a list of accepted countries for Amazon Seller Central, but this list depends on the specific Amazon marketplace. For instance, Amazon US may have a different list of accepted countries than Amazon UK. To find the accepted countries for the specific market you’re interested in, refer to that marketplace’s Amazon Seller Central help section or support contact.

Which countries offer the best opportunities for Amazon FBA?

Countries offering the best opportunities for Amazon FBA vary depending on market trends and product niches. However, some popular countries for sellers include the United States, United Kingdom, Germany, France, Italy, Spain, and Japan. Each country has unique growth opportunities, so it’s essential to research and analyze the market before deciding on a territory to target.